Rendering of a packaging with inlay
Representation of the application
Representation of the new graphic design of cups and tray
Representation of a the new packaging concept at a virtual POS amongst competitors’ trays
In the beginning of the developing process 3D-visualisations help to represent the packaging idea as realistic as possible. In contrast to physical prototypes those visualisations enable to easily show new concepts made of different materials, colors, layouts and various details.
Moreover the 3D-visuals are beneficial to compare different alternatives in the competitors’ environment and for consumer surveys.
The data for the visuals are set up in a way so that they can already be used for further development of prototypes and tools.